Strategy-Backed Brand Design
Human-centered Brand Design Packages for Small Businesses who want to level up and show up for their ideal audience with purpose and confidence.
The ONLY difference between brands that stand out from the competition and indistinguishable brands that blend in with the crowd?
It’s not a generic “copy and pasted” logo from Canva.
It’s also not slapping on a new colour palette you saw somewhere on Instagram, piecemealing fonts together on a whim, or going back to school for a full-blown graphic design degree.
BRAND STRATEGY
BRAND STRATEGY
So what’s the critical difference?
It’s Time To Make Your Mark
Running a small business isn’t for the faint of heart. You and your team put so much time, energy, intention, and passion into your work every single day. Doesn’t your brand deserve an identity all its own?
Brand design is like your business’ unique fingerprint, something that quickly, efficiently, and effectively sets you apart from competitors and positions you as the obvious solution for your ideal audience.
But DIY-ing your brand can feel like assembling a complicated puzzle without all the pieces! Maybe it feels like you’ve tried EVERYTHING without gaining any traction. Because after weeks and months of fumbling through one Youtube tutorial after another, you’re still left with a brand that looks and feels like everyone else’s.
You may even have a brand strategy! But in the chaos that is digital marketing, it’s easy to get so caught up in making things bigger, better, and louder that you may have lost touch with the soul of your brand.
Or maybe this whole “branding” thing is REALLY daunting, and you’ve put it off altogether because you simply don’t know where to start?!
Either way, I have an essential question for you:
If DIYing your branding or wishing your brand strategy into existence by sheer willpower was going to work…
wouldn’t it have happened by now?!
It’s Time To Bring in The Reinforcements
You’re looking for a trusted expert to help you cut through all the noise and get to the core of what really matters so you can show up for the people you serve in an engaging, accessible, and customer-focused way at every single touchpoint.
Branding is so much more than a superficial facelift for your business.
The challenging thing is, branding isn’t just about colors and a fancy new logo. Small businesses like yours need to go beyond logo design to authentically attract customers through cohesive brand strategy and brand identity design that works hand-in-hand with your messaging and brand voice.
The sweet spot where brand strategy and brand identity meet.
Strong branding can…
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Instead of starting from scratch each and every time, you can easily apply a uniform strategy throughout all pieces of content.
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As your audience becomes familiar with your values-based brand, they will naturally begin to know, like, and trust you. Strategic branding ensures your business resonates with your ideal clients at every interaction.
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Establish and reinforce your distinctive approach and unique selling proposition within your niche.
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Put your best foot forward every time you promote your offering with branding that makes you proud.
Small businesses, does this sound what you're looking for?
Keep scrolling.
A successful brand is rooted in brand strategy and grown through brand identity.
What is brand strategy vs brand identity?
Brand strategy
What do you want your target audience to think each and every time they engage with your brand? This general feeling is the foundation of your brand strategy. We build this “feeling” by digging deep into your brand values and purpose. What do you stand for and how do you serve your clients? This brand strategy framework involves target market research and uncovering your unique selling proposition so we can position your brand in a way that sets you apart from your competitors. With brand guidelines and application across all elements of your business, you should be able to create a strong brand that no other company in your industry can replicate.
Brand identity
The cohesive appearance of a brand. This is a collection of the brand's visual elements including but not limited to the brand colour palette, typography (fonts), logo design variations, and image styles. Collectively, this visual identity acts as your brand’s personality. It works in conjunction with your brand voice so that you can show up consistently in your marketing strategy.
Ultimately, when done right, each element in your brand strategy and brand identity intentionally connects with and attracts your target audience.
Does your business have a strong brand?
Whether you’re a large company or a small business, creating a brand strategy framework is essential to your business' success. With the right support and my tried and true brand-building processes, you can level up, reach more clients, and put your brand’s best foot forward at all times!
I'm here to support you!
Branding Tip: More of a visual learner? Learn the difference between brand strategy and brand identity in the context of a house in this blog post.
Meet your brand strategist —
Let's create your brand strategy framework
Hi, I'm Abi - a brand strategist and designer based in Toronto. I am passionate about crafting strategic brands that represent you and resonate with your target audience without compromising your personality. Your target audience wants to know you because people buy from people. And I am committed to letting your personality shine in your brand strategy framework!
Client Reviews
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“Abigail’s creative vision radiated throughout in our branding work which truly captures the essence of our company.”
Her collaborative approach and attention to detail were fantastic. We emerged with a highly professional and inspiring set of brand assets including our brand guide, website, business cards, and presentation template. We really look forward to working with Abigail further as we continue to grow!
— Simon Parmar, Partner, KingsPeak Partners
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![woman with arms crossed in pink dress standing and smiling]()
Abi's energy is amazing and her creativity and Squarespace skills go beyond web design.
She was able to bring the vision of my new gorgeous site to life beyond any expectations that I ever had (and I'm extremely picky) ”
— Bojana Dee, Founder of Divine Remedy Healing
The Brand Strategy Framework
The brand building process starts at the intersection of design and strategy.
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Bring your brand story to life to help your clients connect with you and your business on a personal level. This process also involves setting measurable goals, identifying what you value as a brand, and getting crystal clear on the target audience you serve.
Brand story
Business goals
Brand values
Target audience
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With your foundation in place, you can develop a digital marketing strategy through content pillars that engage your ideal clients. You can clearly set your business apart through your value proposition and set guidelines around brand voice and tone so that your audience is familiar with your brand through messaging and visuals.
Brand voice and tone
Differentiation
Value proposition
Content pillars (part of your content marketing strategy)
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What do you hope to achieve as a brand? Your vision outlines your goals and dreams for the future. Your mission maps out how you’ll get there. Your brand mission outlines who you serve, how you serve them, and what you want to achieve on your way towards your big vision. Essentially it defines why your business exists. Market research will inform your vision and mission so that you can help your clients fulfill their own dreams along the way!
Vision statement
Mission statement
Positioning statement
Market research
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Be unmissable in your niche! Never blend into the crowd again. With clear, consistent, aligned visual branding, your audience will learn to recognize you anywhere and everywhere! Plus, it will make creating and sharing content a breeze. Take the guesswork out of logos, colours, and fonts so that you can show up consistently across platforms.
Logo design variations
Colour palette
Font system
Creative direction
Choose from two ways to work with me on your custom branding strategy and design.
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Strategy Workshop
Investment starts at $1,500 CAD
2-hour intensive to establish your brand guidelines.
Brand Foundations
Brand story
Business goals
Brand values
Target audience
Brand Messaging
Brand voice and tone
Differentiation
Value proposition
Content pillars (part of your content marketing strategy)
Brand Insights
Vision statement
Mission statement
Positioning statement
Market research
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Strategy & Design
Investment starts at $3,800 CAD
Your comprehensive branding concept.
Complete Brand Strategy
Brand foundations
Brand messaging
Brand insights
Brand guidelines
Brand Identity Development
Colour palette
Brand font systems
Creative direction
Brand style guide
Choose One!
Business cards and pitch deck template design
Social media feed, story and video cover templates
Support
2-week from launch email support
60-minute kickoff strategy call
Up to 2 rounds of complimentary revisions
Your brand is so much more than a logo design
Let's make your brand a memorable one
Captivate your audience with an intentional brand identity design and bespoke brand strategy that resonates with the people you’re passionate about serving.
Still got questions?
I’ve got answers!
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Good question! Lucky for you, I wrote a whole deep-dive blog post on it. You can read it here. And yes, you need them all!
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Depending on how fully baked your brand is, I do! The best graphic design is produced with brand guidelines in hand so it is consistent throughout. Whether you need business cards, presentation decks, social media templates, or content pieces - I'm here to help! Click here to contact me.
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No, I don’t offer logo design on its own. Because your brand is so much more than one simple logo file, I offer complete, strategy-backed brand identity packages that bring your business’s personality to life. This allows you to keep all of your brand’s visual elements aligned, so you can remain more consistent in the public eye.
To learn more about why brand strategy and identity are necessary for your business’s success, click here.
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You will receive EPS, JPG, and PNG in both print and digital format. In your brand guidelines is stated which one is used when!
Please note that working files are not provided.
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Yes, there can be additional costs incurred during the branding process including fonts, video hosting, and stock imagery. This is because a licensing fee is needed before you can use the assets for your brand online or on paper.
I always try my best to source royalty-free assets but if there are additional costs, I will be sure to get approval from you before purchasing anything!