New audiences don't just come across your website and instantaneously choose you. There is a whole process of consideration on their part, and an entire marketing strategy of the gentlest prodding from your side.

With inflation in full force, we have to be mindful of our spending ESPECIALLY with the tempting Black Friday deals. I have compiled the best Black Friday deals to make those “AHHHHH😩” things in your freelance design business to “ahhh😌”.

They say don't judge a book by its cover. But frankly, many businesses are judged by their website. The first impression that your website visitors have once your website loads (fast, I hope) determines if they want to be your client or not. There is no chance for a second impression.

There's never the perfect timing or circumstance to start anything, be it exercise or a business. You just need to start somewhere. Given how accessible and indispensable social media has become to our lives, it seems instinctive to have your business's social media up, running and pulling in leads or customers as a baby step.

Since I'm a web designer, it's a preconceived notion that I simply must have a grudge against pre-made templates on website builder sites. I'd be lying if I said I don't... at all.

Entrepreneurs are big fans of DIY software and tools that get the job done quick and simple. As an aspiring business owner looking to create a striking web presence, DIY website makers like Wix, Squarespace, and Wordpress may feel like a godsend solution to setting up your new site.

With a choice of many templates to build any number of beautiful websites, you may be wondering if a template can look polished and professional, why bother hiring web developers to make you a custom website, right?

As a brand strategist and designer, I give small businesses a digital voice via strategy and branding services. This strategy is showcased via a brand identity, brand assets, marketing collateral, and a website.

If your eyes went wide wondering if I was suggesting you give away inventory or your services for free, don't panic. You may be one of many small business owners wondering how you can build a following, but you don't have to specifically give away free stuff to stir up the delight of a freebie with your target audience.

Ever opened up your (or a loved one's) Netflix account and been overwhelmed by the choice of shows? Your target customers probably feel the same way when they're looking for businesses in your industry or category and need to make a choice.

When a visitor lands on your website, you have 8 seconds to convince them to stay. The topmost half of your homepage that a visitor sees is the portion of your website that's going to make the first impressions, and convince them to continue looking through the website.

While we can run wild with creativity, it means nothing if your marketing strategy cannot appeal to the ideal client avatar of your brand. Bridging visual design with customer intent leads to strategic branding using colour psychology and your ideal client avatar.

Studies have shown that social media fatigue is linked to high anxiety and depression. Avoid burnout from social media marketing with the following tips as a part of your effective content marketing strategy.

Your about page is the second most viewed page on your website. Not approaching it strategically may harm connecting with your target audience. Here are purposeful ways to structure your about page.

Forest Atkinson decorates her Uber per season. The brand that Forest has built around her van has been a personal investment of time, money, and resources as she decorates her van, organizes giveaways, and helps people move. In this interview Forest remind us that our return of investment can simply be making someone else happy.

A Squarespace web designer can always help you elevate your website according to your business goals. But starting out as a small business owner, it’s not always in the means to outsource right off the jump. So here are 5 Squarespace features to add to your existing site to make it a custom web design

With this magnitude of support, many DIY-marketers of small businesses would think Linktree is a great way to grow your online presence through Instagram. But I'm here with an unpopular opinion: LinkTree is more like a link weed (the unfavourable plant, not the recreational one).

Gain back your website traffic by creating an Instagram bio landing page! Rather than using platforms like linktree or milkshake. Don’t worry, it’s super easy with this step-by-step tutorial.

There's always buzz about the latest and greatest marketing platform that could change the way we conduct our social and content marketing with the onus being on social media marketing. But did you know email marketing is actually better for your business?

By Urška Pirjevec, Pinterest marketing strategist for designers, wedding photographers and online entrepreneurs at Ayalie Pinterest Marketing. Pinterest is an amazing way for creative entrepreneurs to market their business on autopilot and book more clients. But where do you start? Read this post to learn more from Urška.