Where creativity meets strategy

On The Blog

If you’re a business owner or solopreneur searching for tips about entrepreneurship, Squarespace, or brand development, you’re in the right place. (You’re also in the right place if you just want to casually scroll through my personal musings about brands I love, my biz journey and initiatives I advocate for, but those are a little less frequent.)

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Happiness in Full Gear: An Interview with Toronto’s Cheeriest Ride-Share Driver

Forest Atkinson decorates her Uber per season. The brand that Forest has built around her van has been a personal investment of time, money, and resources as she decorates her van, organizes giveaways, and helps people move. In this interview Forest remind us that our return of investment can simply be making someone else happy.

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Healthy Habits As a Busy Entrepreneur: Interview with Certified Nutrition Coach

Building that empire involves countless hours of work, late nights, and sometimes forgetting to take a break to nourish your body. As entrepreneurs, everything is gogogogogo and with that, our bodies need the energy to keep moving at such a fast pace. This means it’s important to make sure we make healthy habits throughout the day.

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Scaling Up And Staying Grounded

I decided to scale my freelancing to a service-based business during the pandemic; a rather ironic resolution when many businesses were struggling. It wasn’t a see-saw of thriving while other businesses were just about surviving, but instead giving other businesses support to move forward in the jungle gym of online branding!

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Should You Choose Canva?

Canva is extremely user-friendly and it’s so easy to get lost in a sea of eye-candy templates spanning social media posts to quirky Zoom virtual backgrounds. But let’s peel back the layers and evaluate why Canva can have its limitations depending on whether you’re a seeker needing design done on Canva or if you’re someone who uses Canva.

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Meet My Friends: Asana, and Notion

As a solopreneur, there are many project management tools out there, each vying to be the perfect solution for your work. I personally vouch for Asana and Notion, each being a one-tab solution to optimize self-organization for my business. Here’s why.

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The Best Resources For Giving a Design Project That Extra ‘Oomph’

As a designer, we’ve at least heard it once. The infamous feedback of adding more “oomph”. Sometimes, clients see the first draft and can’t quite put their finger on what they’d like to see improve. Thankfully, products and resources are always improving! Here are some resources I like to use to help with all stages of your design projects.

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Enhancing Client Happiness: An Impressive Onboarding Process

The manner in which you onboard your clients sets the tone of your business dealings by offering you the platform to voice your preferences with feedback, payment and personal boundaries. There are many parts to the onboarding process, however if you rely on the tools that I’ve mentioned, it becomes so much easier to execute and allows you more time on small custom details that make your client feel valued.

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Why a Good Designer Will Help You Increase Your Business’s Profits

The value that is added to your business when you invest in good design is worth so much! A proven designer’s expertise will provide you with insights that will increase your business’s profits. Here’s a few reasons why investing in a good design will help your business in the long run.

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Priced For Profit: How To Confidently Price Your Services As a Freelancer

Pricing your services as a freelancer is difficult. Many freelancers fall into this headspace of undervaluing their work or feeling symptoms of imposter’s syndrome, which may lead them to lowering their prices. I was there, I totally get it. Here’s how you can defeat those negative thoughts, confidently charge clients your desired rates and protect your time!

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