There's never the perfect timing or circumstance to start anything, be it exercise or a business. You just need to start somewhere. Given how accessible and indispensable social media has become to our lives, it seems instinctive to have your business's social media up, running and pulling in leads or customers as a baby step.

As a brand strategist and designer, I give small businesses a digital voice via strategy and branding services. This strategy is showcased via a brand identity, brand assets, marketing collateral, and a website.

Ever opened up your (or a loved one's) Netflix account and been overwhelmed by the choice of shows? Your target customers probably feel the same way when they're looking for businesses in your industry or category and need to make a choice.

While we can run wild with creativity, it means nothing if your marketing strategy cannot appeal to the ideal client avatar of your brand. Bridging visual design with customer intent leads to strategic branding using colour psychology and your ideal client avatar.

“Hey, I just need a logo designed, it shouldn't be too much work” Does that sound familiar? Are you guilty of using those words yourself? Designers hear this all the time I’m sorry to break it to you but a logo is barely the most important component of your brand. And I’m here to tell you why.

A sub-brand is a brand nested under a parent brand. Sub-brands help you stay true to your core offering, and yet allow a divergence into new market segments. Here are some of the few benefits of sub-brands.

Having a crystal-clear brand strategy in place, my clients are able to scale their business later on, even if it’s without my help. in this post, I’m unwrapping the jargon, and complexities of brand strategy to help you understand it better.

The best part of shopping online is that when the product finally arrives, it’s like receiving a present from your past self to your present self. There are many ways to enhance the unboxing experience for your customer, these following points will put you off to a good start.

Now that I’ve given you an earworm, continue bopping as I tell you about something important you need to consider for your brand: logo variations. As a budding business owner, you have a clear idea of this one crowning design element that represents your business. What you don’t expect however, is using this same logo in different variations, at the same time.

Branding components like your colour palette, logo, fonts, and strategy are silent employees in your business’ operations. So silent, that you often forget what they’re doing for you long after they’ve been created. So when it comes to building your very own brand for your business, should you create it yourself? Yes and no. Here’s why.

By Samantha Boettger founder of Sam Bee Writes, LLC. There is so much value in learning how to craft your own copy for your business, even if you DO eventually outsource a copywriter. In the meantime, you can leverage the tools of a professional copywriter to help you work smarter, not harder.

Canva is extremely user-friendly and it’s so easy to get lost in a sea of eye-candy templates spanning social media posts to quirky Zoom virtual backgrounds. But let’s peel back the layers and evaluate why Canva can have its limitations depending on whether you’re a seeker needing design done on Canva or if you’re someone who uses Canva.

Brand design has the power to not just appeal, but to also solve problems. This tipping point effect can be kickstarted with a strategy. It’s imperative to have a strategy session with your client. Conceptualising a logo or website is easy, but the key question it should answer is ‘What is that design element going to do for your client’s business?

You want to capture that same alluring essence and staple it onto the business you’re building. Branding allows you to create and clamp down on a unique identity for your business, regardless of whether you run a muti-national chain or a mom-and-pop shop.. You know you need more than just a logo; there is a whole array of components that make up your brand. But you’re at a crossroads, can you do it yourself or do you hire a professional?

The value that is added to your business when you invest in good design is worth so much! A proven designer’s expertise will provide you with insights that will increase your business’s profits. Here’s a few reasons why investing in a good design will help your business in the long run.

When you think about starting or refreshing your brand, where do you start? There’s the logo, of course, but other assets such as your colour palette, font choices, and aesthetic style are important too. Then there’s your social media presence, brand voice, research on your market competitors, and so much more!