Cosmetic and wellness clinic

Subtle Enhancements

Subtle Enhancements is a nurse-led cosmetic and wellness clinic based in Toronto (Parkdale) and Whitby (Brooklin). They provide services that help you feel like you from the inside out such as Botox/Dysport, dermal fillers, lip enhancements, Sculptra, facials, and microneedling.

Their approach is rooted in science, ethics, and personalized care. Subtle Enhancements is known for creating natural-looking results through thoughtful treatment plans that enhance, rather than change, a client’s features. Their team uses only Health Canada-approved products, stays up to date with the latest research, and never promotes trends or fads.

Subtle Enhancements needed a brand identity and website that felt as refined and thoughtful as their client experience. The design had to reflect their minimal approach to aesthetics while still feeling warm, modern, and professional. The site also needed to communicate their dual purpose as both a cosmetic and wellness clinic across two locations, and make it easy for users to understand services and book confidently.

I designed a clean and elevated brand system that reflects their natural and subtle approach. The color palette was refreshed with warm, earthy tones to represent natural results without leaning into a greenwashed or eco-brand look. Typography weights were kept light and elegant to reflect a delicate touch. I also created a custom leaf icon, slightly tilted to resemble a needle, symbolizing growth, care, and precision.

For the website, I focused on building an intuitive user experience. The goal was to highlight services, educate clients, and make the booking process as clear and seamless as possible.

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