“Hey, I just need a logo designed, it shouldn't be too much work” Does that sound familiar? Are you guilty of using those words yourself? Designers hear this all the time I’m sorry to break it to you but a logo is barely the most important component of your brand. And I’m here to tell you why.

A sub-brand is a brand nested under a parent brand. Sub-brands help you stay true to your core offering, and yet allow a divergence into new market segments. Here are some of the few benefits of sub-brands.

Having a crystal-clear brand strategy in place, my clients are able to scale their business later on, even if it’s without my help. in this post, I’m unwrapping the jargon, and complexities of brand strategy to help you understand it better.

Now that I’ve given you an earworm, continue bopping as I tell you about something important you need to consider for your brand: logo variations. As a budding business owner, you have a clear idea of this one crowning design element that represents your business. What you don’t expect however, is using this same logo in different variations, at the same time.

Branding components like your colour palette, logo, fonts, and strategy are silent employees in your business’ operations. So silent, that you often forget what they’re doing for you long after they’ve been created. So when it comes to building your very own brand for your business, should you create it yourself? Yes and no. Here’s why.